Conclusion of Ambiente 2014: Successful than ever
With more than 144,000 visitors the world’s leading trade fair for the consumer-goods sector closed its doors. More international than ever before: over half of all buyers from outside Germany.
Altogether, 144,000 buyers from 161 countries attended the event of the year 2014. Ambiente was also in top form on the exhibitor side: for five days, 4,724 exhibitors from 89 countries presented trends and innovations for the coming business season and, with 329,300 square metres of exhibition space (gross), occupied the same area as last year.
“Ambiente has never been so international and important for the sector as today. This confirms our positioning of the Ambiente brand as the world’s leading trade fair for the consumergoods market. The positive economic climate in Germany and the upturn in the world economy have given the fair a substantial boost”, says Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH. The increased level of visitor internationality was very well received on the exhibitor side.
Nicolas Luc Villeroy, Member of the Board of Management, Villeroy & Boch AG, said, “The number of visitors from outside Germany has increased yet again and we welcomed representatives of the whole world to our exhibition stand. Ambiente is definitively established as the world’s leading event for the sector.”